Web Survey Bibliography
Title Understanding the Impact of Lottery Incentives on Web Survey Participation and Response Quality; A Leverage-salience Theory Perspective
Author Zhang, C.; Lonn, S.; Teasley, S. D.
Source Field Methods; 29, 1, pp. 42-60
Year 2016
Database SAGE Journals Online
Access date 24.07.2017
Abstract Cumulative evidence is mixed regarding the effect of lottery incentives on survey participation; little is known about why this strategy sometimes works and other times fails. We examined two factors that can influence the effectiveness of lottery incentives as suggested by leverage-salience theory: emphasis of survey attributes in invitations and characteristics of target populations. We conducted a web survey experiment where one condition highlighted lottery incentives in the e-mail invitations (incentive-centered condition) and the other highlighted the value of the survey with a brief mention of the lottery (survey-centered condition). We found that the incentive-centered condition had a significantly higher response rate than the survey-centered condition, especially among individuals with a relatively low income. Although invitation emphasis affected respondent compositions regarding motives for participation, the differences in response quality between the two experimental conditions were small and mostly not significant.
Access/Direct link Journal Homepage (abstract) / (full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography (4086)
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- Predicting Breakoffs in Web Surveys; 2017; Mittereder, F.; West, B. T.
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- In search of best practices; 2017; Kappelhof, J. W. S.; Steijn, S.
- Redirected Inbound Call Sampling (RICS); A New Methodology ; 2017; Krotki, K.; Bobashev, G.; Levine, B.; Richards, S.
- An Empirical Process for Using Non-probability Survey for Inference; 2017; Tortora, R.; Iachan, R.
- The perils of non-probability sampling; 2017; Bethlehem, J.
- A Comparison of Two Nonprobability Samples with Probability Samples; 2017; Zack, E. S.; Kennedy, J. M.
- Rates, Delays, and Completeness of General Practitioners’ Responses to a Postal Versus Web-Based...; 2017; Sebo, P.; Maisonneuve, H.; Cerutti, B.; Pascal Fournier, J.; Haller, D. M.
- Necessary but Insufficient: Why Measurement Invariance Tests Need Online Probing as a Complementary...; 2017; Meitinger, K.
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- Is There a Future for Surveys; 2017; Miller, P. V.
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- A Working Example of How to Use Artificial Intelligence To Automate and Transform Surveys Into Customer...; 2017; Neve, S.
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